German carmaker Porsche has seen its sales drop again, with around 60,910 vehicles sold in the first quarter of 2026, a 15 per cent decrease compared with the same period in 2025.
Between January and March, Porsche’s sales fell across all regions, with the exception of Germany, where the company recorded growth of four per cent.
Regionally, North America remained Porsche’s largest market with 18,344 deliveries, although still down 11 per cent after a particularly strong performance the previous year.
China saw the sharpest decline, by 21 per cent, amid a challenging market environment.
Europe, excluding Germany, also recorded an 18 per cent drop, while the overseas and emerging markets sector declined by 20 per cent.
The end of production of the 718 model with combustion engine, the ramp‑up effect of the all‑electric Macan in the same period of the year before and the discontinuation of tax incentives for electric and hybrid vehicles in the US all exacerbated sales declines.
Despite the figures, the company insisted the fall was “expected”.
Porsche maintain is now focusing on profitability over volume as it moves to the electrification of its car fleet.
Matthias Becker, member of the Executive Board for Sales and Marketing at Porsche, said: “In the coming months, our focus will be on the market launch of the all‑electric Cayenne, which will be delivered to its first customers from summer onwards.”
