Jaguar Land Rover has said it will cut about 4,000 jobs over the next two years, or nearly 10 per cent of its global workforce, as it targets £1.7 billion (€1.98 billion) in savings.
The Tata-owned company said the reductions would fall mainly on salaried and management staff, most of them in the United Kingdom, and that factory jobs were not the target.
It wants volunteers first. The application window runs until October 4.
Compulsory redundancies on weaker terms would follow if not enough people leave.
JLR employs about 43,000 people worldwide, including about 34,000 in Britain. A smaller round last year removed about 500 UK management roles.
Chief executive PB Balaji said the industry faced “technological change amidst intense competition and ongoing geo-political uncertainty”.
The savings would help fund £15 billion to £18 billion (€17.5 billion to €21 billion) of investment over five years in electrification, digital technology and manufacturing, he said.
The firm listed cheaper Chinese rivals, US tariffs and the cost of switching to electric vehicles.
A cyber-attack in late August 2025 stopped production for more than a month. The Cyber Monitoring Centre later put the cost to the UK economy at about £1.9 billion (€2.2 billion), the most damaging such event recorded in Britain. In September 2025 the Government backed a £1.5 billion (€1.75 billion) commercial loan for JLR through UK Export Finance.
Post-tax profit fell to £66 million (€77 million) in the first three months of the financial year, compared to £248 million (€289 million) for the same period in 2025. Revenue for the quarter was £6 billion, down 9.6 per cent, on wholesale volumes 9.2 per cent lower.
JLR wants its break-even point closer to 300,000 vehicles a year and says it will launch five new products in the next 12 months.
Business secretary Jonathan Reynolds is due to meet the company and Unite the Union on September 8. Asked whether the state might step in, he told the BBC: “Not if it’s to bail people out.”
Jaguar’s own brand has been in a weaker position since its 2024 relaunch.
The company stopped making petrol and diesel Jaguars, promised an all-electric range and ran a 30-second film with no car in it but models in bright clothes, slogans such as “copy nothing”, and a new logo in place of the leaping cat.
Sales of Jaguars then collapsed. Brussels Signal reported a 98 per cent fall after production of combustion models ended.
Elon Musk and US President Donald Trump called the campaign woke.
Former chief creative officer Gerry McGovern later said the film was taken as a culture-war statement, other planned adverts were pulled, and he “didn’t even know what woke-ism meant at the time”.
Then chief executive Adrian Mardell announced his retirement in August 2025 and was succeeded by Balaji that November.
In May 2025 Jaguar was reported to be looking for a new advertising agency.
On September 2 the car maker launched its first electric Range Rover, with a range of up to 599km (372 miles), in an effort to appeal to climate-conscious fans of the luxury SUV – at a starting price of £154,070 (€179,361), the BBC reported. It is to be built at Solihull, in the West Midlands of England.
Its battery cells come from AESC, a Japanese maker owned by China’s Envision Group.
