Ferrari has unveiled the Luce in Rome, the carmaker’s first fully electric model, sparking widespread criticism among car enthusiasts who say the vehicle, next to underwhelming statistics, lacks the looks and soul traditionally associated with the iconic Italian luxury manufacturer.
The freshly revealed Luce features a radical design with a first-ever five-seat layout, coach doors, and styling that departs sharply from Ferrari’s classic mid-engined supercar silhouette. The model also offers a 597-litre boot, the largest in the brand’s history, according to Ferrari.
Powered by four electric motors delivering over 1,000 horsepower, the car accelerates from 0-62 mph in 2.5 seconds and reaches a top speed of 193 mph. It is equipped with a 122 kWh battery offering up to 330 miles of WLTP range, sitting on an 800V architecture that supports fast charging of up to 350 kW. All this comes at the price of €550,000 and up, depending on the extra features. European orders are due to open later this year, with US deliveries scheduled to begin in the second quarter of 2027, according to the company.
Ferrari Luce EV vs Tesla Model 3 Performance
Model 3: Luce:
• $54,990 $650,000+
• 0-60 in 2.9s 0-60 in 2.4s
• 309 mi range 280 mi range
• 510hp 1,050 hp
• 4,046 lbs… pic.twitter.com/lQcIazKFNT— Nic Cruz Patane (@niccruzpatane) May 25, 2026
The industrial interior, developed in collaboration with former Apple designer Sir Jony Ive and Australian industrial designer Marc Newson through the LoveFrom studio, has drawn particular ire. Critics describe it as minimalist, featuring brushed aluminium, glass surfaces, digital displays, and a calm, symmetrical layout that feels more Silicon Valley than Maranello.
Prominent designers have called it “soulless” and “utterly inappropriate for a Ferrari”, with one comparing the cabin — stripped of the prancing horse badge — to that of “a medium-sized Honda”.
Enthusiast reactions on social media and forums have been largely negative. Many describe the exterior as “ugly”, “weird”, or resembling a generic EV rather than a Ferrari. Comments range from “Enzo must be turning in his grave” to suggestions that the design makes traditional combustion Ferraris more desirable by comparison.
Many online shared pictures of redesigns they generated in a few seconds using AI programmes, saying these versions were much better than what the professionals made.
Comments range from “Enzo must be turning in his grave” to suggestions that the design makes traditional combustion Ferraris more desirable by comparison.
Many online shared pictures of redesigns they generated in a few seconds asking AI programmes, saying these versions were much better than what the professionals made.
Ferrari executives have acknowledged the divisive nature of the project. The company has positioned the Luce as the start of a “multi-energy” strategy, while continuing to develop hybrid and internal combustion models. Under its revised five-year plan, the manufacturer has lowered its all-electric share of the line-up to 20 per cent by 2030, down from 40 per cent previously, with a further 40 per cent hybrids and the remaining 40 per cent powered by internal combustion engines.
The company positions the Luce as the start of a “multi-energy” strategy, while continuing to develop hybrid and internal combustion models.
The push towards electrification at Ferrari and other luxury brands is widely seen as a concession to stringent EU emissions regulations.
With the bloc’s 2035 ban on new internal combustion engine sales and tough fleet-wide CO₂ targets, even low-volume manufacturers must adapt to avoid penalties, despite hybrids already helping to lower averages.
Developing such vehicles involves massive investment in new platforms, batteries, and powertrains — costs that are difficult to recoup when demand remains minimal in the supercar segment.
Lamborghini, for instance, has scrapped plans for its fully electric Lanzador model, with CEO Stephan Winkelmann describing full EVs as an “expensive hobby” due to “close to zero” acceptance among its clientele, who “miss the noise”.
Never thought I'd say this about a Ferrari, but this is one of the ugliest EV designs ever, and it can be all yours for $640,000 lol https://t.co/uaxkG0ynH7 pic.twitter.com/7SlFoCq624
— Sawyer Merritt (@SawyerMerritt) May 25, 2026
Ferrari Luce, explained pic.twitter.com/F0vRf03cwj
— Trung Phan (@TrungTPhan) May 26, 2026
The Top 5 Ugliest Car Designs of All-Time:
• Chrysler PT Cruiser
• Pontic Aztek
• Fiat Multipla
• Nissan Cube
• $640,000 Ferrari Luce EV pic.twitter.com/kFCXbOUPAF— Nic Cruz Patane (@niccruzpatane) May 25, 2026
Wait a minute….lol pic.twitter.com/ejCjuzPhtl
— Sawyer Merritt (@SawyerMerritt) May 25, 2026
The $640,000 Ferrari Luce is giving Rimac Verne vibes for 15x the price. pic.twitter.com/KZXrdcQ1vd
— JoshWest247 ⚡️ (@JoshWest247) May 25, 2026
